26% of thefts in stores take place in summer; the most stolen products are wine, intestines and facial creams
The category of food and beverages is at the top of Nielsen's national ranking, followed by personal care products.
High-consumption companies face the impact of economic losses caused by theft and administrative failures throughout the year, but summer remains the second seasonthat accumulates the highest concentration of cases, with 26% of the total cases, only after winter (35%). These are the results of the state-level research of the 2024 Commercial Distribution Theft Barometer by Nielsen, with the support of Aecoc and Checkpoint Systems.
In particular, food and beverages predominateamong the most affected categories, accounting for 43% of the unknown loss of summer, and the most stolen products in this group are wines and spirits, sausages, smoked preservatives and oils. In this context, most companies operating in this category claim to have increased or maintained theft compared to the previous year.
31% of the unknown loss recorded in summer corresponds to personal care, beauty, pharmacy and parafarmacy products . Facial creams, hair products (shampoos and dyes) and razor leaves lead the ranking of most stolen products, in a category that tends to rise from the previous year.
In DIY and home, batteries and batteries are the main focus of theft, according to 83% of companies that market this category, and most of them perceive more fluctuations in this product family.
Asfor electronic products , smartphones are the most stolen items, followed by headphones and video games.
Although the textile sector accounts for 5% of the summer loss, it has a tendency to be confused. Footwear and clothing, especially t-shirts, pants, shirts and clothing, along with sportswear, are the most vulnerable products in this regard.
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