Expectation for Chanel's parade in Biarritz: Nicole Kidman, Margot Robie and... Jacob Elordi?
The fashion firm has strengthened its connection with the French Basque Country with the opening of an establishment and the presentation of the Crucero collection, which will take place today and in which several well-known faces are expected, including Pedro Pascal, Naomi Campbell and Jacob Elordi.
Coco Chanel's legacy returns to Biarritz after more than a century of arrival in the city. Chanel has opened a new store in the center, Garderes Street No. 3, and today will parade the Crucero 2026/27 collection, one of the most important French fashion events.
In 1915 Gabrielle Chanel opened her own couture house, starting her relationship with the Labour people. Now, 110 years later, the brand has returned with a double role: commerce and parade, strengthening its presence in the city.
The parade will begin at 6:30 p.m. (Paris time) and will present the "Croisière" collection designed by Matthieu Blacy, which will bring togetherabout 900 guests . It is one of the most exclusive events of the international circuit held in previous editions in Monaco, Los Angeles or Lake Como.
This appointment has aroused great expectation in the Basque Country, where Pedro Pascal, Jacob Elordi, Margot Robbie, Naomi Campbell and Nicole Kidman are expected. In addition, Charlotte Casiraghi and Vanessa Paradis are already present, as well as Tilda Swinton and Marion Cotillard.
At the same time, the company continues to strengthen its global image with the brand's current ambassador, Jacob Elordi. Fashion, history and international projection have met in Biarritz these days, becoming the epicenter of luxury and high sewing.
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