Bilboko Konpartsak denounces the use of Marijaia's image on a Big Week bullfighting poster
Comparisons Bilbo have criticized "the use of the image of the main symbol of the popular festivals in Bilbao to advertise a private activity linked to the suffering and death of animals."
Poster announcing the run of Morante de la Puebla with Marijaia behind it.
The Comparisons of Bilbao have denounced the use of the image of Marijaia by the company BMF Toros on the poster announcing the run of Morante de la Puebla during the Big Week of Bilbao.
"You, our Marijaia, the Marijaia ofall, are the symbol of the popular, joyful and participatory festivals of Bilbao, "said Bilboko Konpartsak in an open letter addressed to Marijaia.
They criticize the image of Marijaia for "using the balcony of the Arriaga Theatre in a privatizing and commercial way to advertise an activity that turns the suffering and death of the bulls into a spectacle."
In the letter, the comparisons claim that Marijaia is "a symbol of the popular festivals of Bilbao, a symbolic heritage that belongs to all and cannot serve private economic interests . "
Bilboko Konpartsak believes that the poster "distorts the spirit of Marijaia" eta "sends a message incompatible with the values of popular and inclusive festivals." "It captures and privatizes the image of a collective symbol of Bilbao, regardless of its popular character," the comparisons have denounced, which "we find unacceptable."
In addition, Bilboko Konpartsak has transferred this situation to entities and companies that regularly have this type of advertising, such as Euskotren, Metro Bilbao, Bilbobus, Bizkaibus or Bilbao Intermodal, and has requested that this advertising not be displayed or removed if it is already visible.
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