The 2030 Strategic Tourism Plan focuses on the care of Gipuzkoa and the people living in the territory
With the 'Come and take care' plan, a 'healthy coexistence' has been promoted in the tourism sector, which accounts for 8.4% of GDP and employs more than 40,000 families. The plan designed by the Council is supported on five strategic axes.
On Thursday, the Memberof Parliament for Mobility, Tourism and Spatial Planning, Azahara Dominguez, presented the 2023 Gipuzkoa Strategic Tourism Plan, which, under the slogan 'Come and take care', focuses on the care of Gipuzkoa and the people living in the territory.
Dominguez presented this new plan at an event held at the Arima Hotel in San Sebastián, attended by numerous representatives of the tourism sector and institutions.
In the words of the MP, the slogan 'Come and take care' is the evolution of one of the strongest and most successful tourist campaigns in the Basque Country: 'Come and tell'. That motto marked an era, and today we want to start another one. We want tourists to keep coming, visiting, enjoying our beauty and wealth, but also caring for and respecting it. "
Dominguez recalled that tourism accounts for 8.4% of GDP and employs more than 40,000 families in Gipuzkoa. "But that needs to be managed in order to achieve a healthy coexistence between those of us who live here and those who come to enjoy it, "he said.
It has also advocated 'creating sustainable quality employment opportunities' because 'tourism can be an economic engine, but if it is to be a welfare engine, the employment it generates must be stable, fair and recognised'.
Five strategic axes
For his part, the Director of Tourism, Libe Otegui, has specified that this Strategic Plan has five strategic axes . The first is the competitiveness of the sector from innovation, sustainability and equality. "It is essential that Gipuzkoa has a strong, well-trained and innovative sector that supports sustainability as an engine of the future, because only in this way will it create quality employment opportunities," he said.
The second axis is "hospitality and tourist empathy. " Otegui has pointed out that "the only way to ensure the sustainability and tourist sustainability of our territory is to have a tourism that allows coexistence, respect and mutual enrichment".
The Mobilityaxis aims to make the territory known "comfortably, accessible and unimpeded to all people" through the public transport network. Finally, the Plan seeks coordination and collaboration , opts for "shared governance, coherent planning and tailored to each region so that tourism development is balanced and equitable."
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