Nine out of ten visitors to the Durango Fair buy it
The vast majority of visitors to the Durango Fair are Basques, culturalists and children under 45 years of age. This data has been revealed by the Siadeco House of Applied Studies last year, at the Durango Fair in 2024 and after it, by surveys of creators, agents (record labels, publishers...) and visitors.
Siadeco today presented the results of 110 online questionnaires to creators, 83 to agents and 800 face-to-face questionnaires to visitors at the Durango Fair, together with the Gerediaga Association.
The main reason for attending the Durango Fair has been the "cultural rapture created in Basque" of visitors, and participants have stressed that it is an initiative of "strong economic reliability" and that it also functions as a "consumer lever" for the whole year, that is, that its influence is not limited to four or five days, but serves as a reference for what will be purchased later.
The creators, on the other hand, attach "great importance" to the Fair, although the study has shown that their level of professionalization is low (only 20% have creation as their only profession and 55.5% have less than 20% of their income from creation).
92% of visitors to the Durango Fair are Basque speakers, 58.1% are women and two-thirds are under 45 years of age (surveyed over the age of 16). They spend an average of 55.19 euros per person, 11% more than a 2018 study showed. It should be noted, however, that in this seven-year period the CPI has increased by 22%.
With regard to traditional consumption, 89.6% of visitors bought something at the Durango Fair iaz; 19.9% of buyers bought all the books in Basque in Landako throughout the year; and, for music purposes, 42.4% of buyers did so with all the records in Basque of the year.
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