Nine out of ten visitors to the Durango Fair buy it
The vast majority of visitors to the Durango Fair are Basques, culturalists and children under 45 years of age. This data has been revealed by the Siadeco House of Applied Studies last year, at the Durango Fair in 2024 and after it, by surveys of creators, agents (record labels, publishers...) and visitors.
Siadeco today presented the results of 110 online questionnaires to creators, 83 to agents and 800 face-to-face questionnaires to visitors at the Durango Fair, together with the Gerediaga Association.
The main reason for attending the Durango Fair has been the "cultural rapture created in Basque" of visitors, and participants have stressed that it is an initiative of "strong economic reliability" and that it also functions as a "consumer lever" for the whole year, that is, that its influence is not limited to four or five days, but serves as a reference for what will be purchased later.
The creators, on the other hand, attach "great importance" to the Fair, although the study has shown that their level of professionalization is low (only 20% have creation as their only profession and 55.5% have less than 20% of their income from creation).
92% of visitors to the Durango Fair are Basque speakers, 58.1% are women and two-thirds are under 45 years of age (surveyed over the age of 16). They spend an average of 55.19 euros per person, 11% more than a 2018 study showed. It should be noted, however, that in this seven-year period the CPI has increased by 22%.
With regard to traditional consumption, 89.6% of visitors bought something at the Durango Fair iaz; 19.9% of buyers bought all the books in Basque in Landako throughout the year; and, for music purposes, 42.4% of buyers did so with all the records in Basque of the year.
You might like
Japanese artist Yayoi Kusama died at the age of 97
Specifically, the well-known artist died on August 14 in a hospital in Tokyo. In 2023, the Guggenheim hosted the exhibition "Yayoi Kusama: from 1945 to the present." Kusama began painting at the age of 10, using obsessive repetition of moons and patterns such as nets and arches.
The entrance to the Basque Museum in Bilbao will be free from 22 to 30 August on the occasion of Big Week
Visitors will be able to visit the semi-permanent exhibition, learn about Ra Asensi's contemporary proposal "Waves" and enjoy the traditional exhibition "Giants of Bilbao".
The wizard Juan Tamariz died at the age of 83
He was known all over the world, he specialised in cardboard, nearby magic and mentalism, and he used humour in his shows.
Adele, Raye, Sienna Spiro... 15 years waiting for Amy Winehouse's heir
Amy Winehouse was found dead 15 years ago at her home in Camden Town; since then, UK music has found no match for her.
Bilbao Blues will fill the Arenal with free concerts
The fifth edition of the festival, to be held from 24 to 26 July, will award the annual award to the Vizcaíno group Travellin 'Brothers.
Calvin Harris, FKA twigs and Dani Fernandez, the brightest stars on the first day of the Bilbao BBK Live
The surprise concert of Alcalá Norte and the performances of Calvin Harris, FKA twigs and Dani Fernández have opened three days of music in the Byzantine capital. Milaris have enjoyed international names, local talent and a surprise performance that has surprised the Kobetamendi audience.
Onintza Enbeita will be the champion of the Aste Nagusia of Bilbao 2026
Ainhoa Urrejola Soldevilla of the comparsa Kaixo will be the Txupinera.
Alex of the Church immerses himself in animation, inspired by the work of Lovecraft
will be titled 'Ages of Madness: The Howling of the Jinn' and will be based on the fiction book of the American writer 'Necronomicon'. It will spin several stories located in different times and places.
Aurora Beltran receives the Prince of Viana Prize for Culture in Navarre
Navarre singer Aurora Beltrán received the 2026 Prince of Viana of Culture Award this Saturday in Los Arcos (Navarre) for "all those women who have wanted to fly and who may not have been able to or have not been able to leave them."
The Basque Book and Disco Fair in Ziburu will open "The Moment of Breath and the Square of Creation"
On 6 June, the seventh edition of the Basque Book and Disco Fair will be held in the Labour town, at the initiative of the association Balmán and the media Argia, which will pay tribute to the linguist Beñat Oihartzabal.