Who is John Ternus and what will be his challenges at the helm of Apple?
Unlike Tim Cook, who is more focused on operations and business, experts expect John Ternus, who will take over as CEO on September 1, to give more importance to the engineering area.
John Ternus, who will be Apple's new CEO from September 1.
As of September 1, John Ternus will be Apple's new CEO, replacing current CEO Tim Cook, currently Senior Vice President of Hardware Engineering.
Born in 1975 and graduated in Mechanical Engineering from the University of Pennsylvania Pennsylvania, he joined Apple in 2001. Since then, he has developed a long journey to become one of the most important members in the definition of devices and products.
Specifically, has played a key rolein several generations of iPad, AirPod and iPhones, as well as Mac and Apple Watch equipment.
Before he jumped to Apple, he worked as a mechanical engineer at Virtual Research Systems.
Challenges
One of the main challenges for the coming months will be the advancement of the technological giant in the artificial intelligence race, and making a place among those that currently dominate.Today, Apple Intelligence (Apple's artificial intelligence) can create images, rewrite texts, and summarize automatic notifications. However, it is a long way from the Claude and ChatGPT apps that are currently the most downloaded in the Play Store and App Store.
According to the specialized press, Apple believes that the future of artificial intelligence lies in integrated devices (such as smart glasses or AirPods with cameras) and wants to focus its efforts on them.
In addition, the new CEO will also face threats from the current war context and border taxes.You might like
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