The campaign of the Navarre institutions on 25 November focuses on "silent violence" and micromachismo

The campaign presented by the Navarre communities on the occasion of the International Day for the Elimination of Violence against Women will seek to highlight the "silent violence"  and show to what extent, however subtle, sexist attitudes and expressions are socially rooted and normalized, opening the door to more serious forms of violence and gender control, contempt and discrimination.

Under the slogan "Violence is also hidden in everyday life. Let's make it visible", the Government of Navarre has today launched a new institutional campaign for 25 November, which aims to raise society's awareness of socially justified behaviors, attitudes and speeches, which often occur unconsciously but serve as a "breeding ground" for legitimizing more explicit and serious violence against women.

Among the most common forms of normalized violence are psychological, economic and symbolic violence, which is aimed primarily at the body of women and the expectations imposed on them according to sexist stereotypes. As a result of these daily assaults, many women are often manipulated and lose self-esteem and autonomy, and this  in some cases leads to calls for more serious forms of violence.

The campaign has been presented by the First Vice-President and Presidential and Equality Adviser, Felix Taerna, together with the Managing Director of the Navarro Institute for Equality (INAI/NABI), Patricia Abad, and the Ombudsman of Navarre, Patxi Vera , as well as representatives of the parliamentary groups.

The campaign images show the faces of anonymous citizens, their eyes covered with messages that involve violence against women, allusions to the body or attitudes of women, self-censorship messages that many women use to prevent male aggression. "If you dress like this, don't complain afterwards." "I don't give" like "to others so you don't get angry." "If I stay silent and don't oppose it, it calms me down and leaves me alone."

The cost of the campaign has been around 35,000 euros and will be disseminated through social networks and local magazines.  Awnings will also be installed at the Palacio de Navarra and the Universidad Público de Navarra (UPNA). In Pamplona, Tudela, Tafalla and Estella, posters will be placed in marquesinas as well as on the digital media of the city of Pamplona and Tudela.