Brussels has opened an investigation against Shein for alleged "addictive" design and illegal sale of products
The European Commission considers that the Chinese platform does not comply with European regulations because it is not transparent with its systems of recommendations and allows the marketing of illegal articles, including material for the sexual abuse of children.
The European Commission has announced the opening of a formal investigation against the e-commerce platform Shein, whose "addictive design" has been denounced and which will investigate possible infringements related to the sale of illegal products.
Brussels will examine whether the company violates European digital services regulations by using mechanisms that could encourage compulsive use of the platform, as well as lack of transparency in content and product recommendation systems .
The Commission will also investigate the possible marketing of illegal articles, including child sexual abuse material, one of the most serious infringements provided for in Community legislation.
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